Realize that whatever name you give to your launch, you first need to approach it as a Project. From this point on: You Are the Projectmanager.
..basically: a Project-launch takes you from a start date to an end date (launch) which is typical for any Project—nothing more and nothing less.
You might have ideas about how to approach your (Re)Launch. Not having a structured system to approach your Project can hurt your launch.
Whatever your situation, let’s dive a little deeper to understand if PLME (Project-Launch Made Easy) is a fit for you, shall we?